Bioiberica with “The 200 challenge”
The company adjusted the logo’s tracking, ensuring a minimum letter spacing of 200, in order to raise awareness about social distancing
200 cm is the safe distance that public health authorities recommend people should keep from one another in order to avoid the spread of COVID-19. A simple, yet crucial, action.
To help everyone remember it, this challenge proposed to brands everywhere on the planet the following small gesture: adjust the logo’s tracking to ensure a minimum letter spacing of 200. This way, every time someone sees the brand, they will be reminded that for the time being it is vital that we give each other a bit more space and leave no room for the coronavirus.
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Don't miss this video, which summarises the three days we spent showcasing our product portfolio, meeting new partners and concluding on a high note at La Pedrera during CPHI at Barcelona. Thank you to all our clients and to everyone who made CPHI
This year has been full of intensity, marked by a complicated socioeconomic context, but our attitude has been exemplary and has brought us closer together as a team. We want to appeal to the motivation that moves us every day at Bioiberica and that causes us to generate positive impacts on the h