Sportslovers: the new social phenomenon
25-50 year old men and women, who spend a minimum of 6 hours per week to sports practice and usually participate in long distance races. Moreover, they are noted for their ability to spare leisure time for sport.
Sportslovers favor individual or group sports, outdoors or indoors. However, all of them have a common characteristic: they have an extremely high degree of motivation which responds to factors related to overcoming personal challenges, to putt o test their physical limits and to constantly redefine their own limits.
It is not only about having fun, well being, reducing stress or improving their physical condition- sportslovers understand sports practice as a personal commitment, a passion that, for many of them, goes beyond keeping healthy.
To prevent health problems deriving from sports overexertion, Bioiberica, and its Sports Nutrition Division produce nutritional complement designed to reduce the wear and tear suffered by our immune and joint system, which affects the almost two and a half million potential sportslovers who live in Spain.